A buyer persona is usually a one-page guide that provides a 360 view of the type of person you will talk to in sales meetings, interact with on social feeds, engage via email, and target with advertisements. Here’s how to create and use impactful Buyer Personas across your entire team.
Read MoreNew business ideas and concepts are shared with every new business book release and if you don’t invest in learning them, you may start to fall behind in your understanding of the modern business world. Below are some recent gems that have an entertaining element, but more importantly, leave you thinking more strategically.
Read MoreProject Plans get everyone on the same page, lay down the ground rules, and guide execution at every phase. They start with a foundation of where you are now, paint a picture of where you’re going, and outline the steps that will take you to the finish line.
Read MoreSocial media initiatives, when executed correctly, can be an extremely valuable way to build a business’s brand and lead generation, but without a strategic approach, it can be a vain waste of time and resources.
Read MoreDo you know how you match up to the other businesses competing for the same market as your company? The more information you have, the easier it is to make decisions.
Read MoreStart your new year with intention and focus. Complete this checklist to declutter your to-dos and organize your business plan in order to optimize your efforts.
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