A buyer persona is usually a one-page guide that provides a 360 view of the type of person you will talk to in sales meetings, interact with on social feeds, engage via email, and target with advertisements. Here’s how to create and use impactful Buyer Personas across your entire team.
Read MoreNew business ideas and concepts are shared with every new business book release and if you don’t invest in learning them, you may start to fall behind in your understanding of the modern business world. Below are some recent gems that have an entertaining element, but more importantly, leave you thinking more strategically.
Read MoreSocial media initiatives, when executed correctly, can be an extremely valuable way to build a business’s brand and lead generation, but without a strategic approach, it can be a vain waste of time and resources.
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